HOW DOES IT WORK
Any company may need to plan an advertising campaign, but have already exhausted their advertising budget in money for that period or for that product. Paying with your goods or services could therefore represent the optimal solution for not giving up on a communication activity useful for achieving your Marketing or Business objectives. The logical flow is simple: the customer / advertiser, having agreed with the Barter all quantitative and qualitative parameters of the advertising campaign requested, buys by barter and pays with a supply of goods / services of equal value. Invoices between advertiser (merchandise) and barter (advertising) are equal to each other, eliminating any cash flow, simplifying administrative procedures, eliminating financial exposure; the barter will then take care of selling the goods in the channels, in Italy or abroad, agreed with the advertiser. In summary, the scheme is organized as follows: The advertiser bills the barter for the goods. The dealership bills the advertisement to the barter at an extra discount, which he resells to the advertiser at the same amount as the goods (balance of invoices). The barter sells the goods to third parties, applying a discount lower than that obtained by the dealership.
To meet the needs of all those advertisers who want their products to be marketed in “protected” channels, Gooon has created, through its own subsidiary, a network of stores with access restricted to registered customers only, thus becoming part of that network of private outlets. The outlets, which operate under the “Emotionet Store” brand, are accessible only to employees and collaborators of the affiliated companies, are not open to the public, and therefore guarantee the total absence of any commercial disturbance for the supplier of goods.